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THE COMPANY

Natura, a Brazilian multinational cosmetics company, has a presence in seven countries in Latin America and France. It has over 1.5 million consultants, as well as suppliers and partners.

 

The challenge

  • Enhance consumer experience
  • Offer simpler and more intuitive navigation to the consumer
  • Optimize processes
  • Offer personalized service
  • Extend Sales Conversion Rate
  • Customizable environment

Solution

  • The IT solutions package offered to Natura included services such as performance optimization and the implementation of new e-commerce functionalities - customization, new means of payment, security policies and usability improvement.

Benefits

  • Faster and more dynamic mobile website
  • Improved consumer experience in e-commerce
  • Simpler and more intuitive navigation on the website
  • More practicality and flexibility in making purchases in e-commerce
  • Customizable environment
  • Better return on sales conversion rate

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