NATURA TRANSFORMS ITS E-COMMERCE AND ENHANCES CONSUMER EXPERIENCE
Natura, a Brazilian multinational cosmetics company, has a presence in seven countries in Latin America and France. It has over 1.5 million consultants, as well as suppliers and partners.
Enhance consumer experience
Offer simpler and more intuitive navigation to the consumer
Offer personalized service
Extend Sales Conversion Rate
The IT solutions package offered to Natura included services such as performance optimization and the implementation of new e-commerce functionalities - customization, new means of payment, security policies and usability improvement.
Faster and more dynamic mobile website
Improved consumer experience in e-commerce
Simpler and more intuitive navigation on the website
More practicality and flexibility in making purchases in e-commerce